![]() Course Detail reorder Modules: 4 access_time Hours: 13 Beginner Free. How it works. Enroll in a course. Coursera offers 100% online learning from the worlds best universities and educational institutions. For access to the readings and lectures only, enroll with audit mode. |
![]() SEO can also help capture potential customers who you did not previously reach by ranking your business higher on the search engine results page when they type a particular query in their search engine. Investing a little extra time to ensure your website has been optimised for keyword searches and other elements of SEO increases the opportunity for conversion of a potential target audience into a customer. So what is it? Essentially, search engine optimisation is the process of getting traffic from search queries in a search engine. There are countless and sometimes unknown elements that determine search engine results, including: the website domain/URL, keywords, text, meta tags, backlinks, links, images, page names etc. If you search Search Engine Optimisation it displays countless results, techniques and methods to best optimise your website content in relation to its ranking within search results. Although search engines use constantly changing algorithms to determine relevance and therefore order or ranking of display, there are some basic SEO guidelines that will benefit your website. To learn how to create an optimised website, read the article 20 Essential Search Engine Optimisation Tips for Small Business. |
![]() Please contact your program representative with any questions about your academic plan. The demand for Search Engine Optimization SEO professionals is growing, as consumers increasingly utilize Internet search engines such as Google, Yahoo, Bing and Bidu to guide their purchasing decisions. |
![]() Be able to manage SEO projects in-house or through an external marketing agency and better communicate with key stakeholders. The Advanced Search Engine Optimization course is recommended for advanced users who have completed the WSQ Search Engine Optimization course or have been practicing SEO for at least a year. |
![]() Search engine optimization SEO is an important component of e-marketing. SEO comprises all those strategies and techniques that allow a website to be highly visible in search engine results. As a result, it is essential for marketing teams or professionals to have at least an understanding of SEO. This SEO training course materials package is designed to help delegates achieve such understanding and to successfully apply the most fundamental SEO techniques. |
![]() SERP anatomy and shortcuts to organic traffic. Local, national and international SEO. Basic conversion rate optimisation. Useful tools and resources. Reporting and keeping track of progress. Recognise your niche and identify the best target keywords to use. Learn on-site and off-site strategies for lifting rankings and improving website traffic. 21-23 Senghennydd Road. Marketing and online communications. Find out about our range of marketing and online communications short courses. We offer 10% off when you book two or more courses at once. View marketing courses. Google Analytics live online course. |
![]() Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, youll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a websites search optimization. Optimizing a Website for Search. Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements. Advanced Content and Social Tactics to Optimize SEO. Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a websites authority. SEO Manager Lead SEO Instructor, Lead Qual. |
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![]() It allows you to understand how to create a marketing persona, get an overview of the marketing funnel, understand some search fundamentals, get a comprehensive outline of searcher intent, hone keyword research, etc. Its got everything youll need to succeed. The program is also pretty upfront with you. They tell you that the best SEOs dont usually have a certification. However, ClickMindeds aim is to provide regular people who have a passion for SEO with the tools and resources they need to really hone the craft and improve their performance in whichever areas theyre exploring. They also give you a heads up.: 60% of the people who do try to get this certification fail at the first try, which means this aint no stroll in the park. Want to learn from the best? Then demand the best from yourself and check ClickMindeds SEO certification! You get Search Fundamentals, which is pretty cool. This package costs 497. You not only get search fundamentals but also access to the sales funnel, customer avatars, search framework, reputation management, on-page optimization, link building and authority, social media SEO, Google Analytics training, Schema Markup basics, Mobile SEO, etc. |