![]() Start shopping now, check our courses on offer or browse all our courses. You cannot add more than 99 items. Total Ex VAT.: Review basket and checkout. Find a course. View all subjects. Find a course. 780 SEO courses. Being at the mercy of search engine algorithms is a concern for anyone working in digital marketing. Want your website to rise to the top of the search results and get seen by your target audience? Then you need to understand Search Engine Optimisation SEO. Enrol in our SEO courses today to receive expert training on conducting keyword research, understanding best practices for developing your website, and how to make sure your copywriting is naturally optimised for search engines. |
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![]() SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. |
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![]() Cost per action. Search engine optimization SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. 1 SEO targets unpaid traffic known as natural" or" organic" results rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, 2 news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page SERP. These visitors can then potentially be converted into customers. 1.1 Relationship with Google. 2.1 Getting indexed. 2.2 Preventing crawling. 2.3 Increasing prominence. 2.4 White hat versus black hat techniques. |
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